Launch Your Business with Customer-Focused Marketing (Part 2)

Virtual

As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.

In this workshop, you will learn how to:

  • Create a compelling brand

  • Define your audience

  • Convert customers

  • Build loyalty and advocacy

  • Marketing & The Customer Journey
  • Reach Prospects & Create Awareness
  • Engage & Influence Consideration

Part 2 on August 30

  • Convert & Pave The Way to Purchase
  • Sustain Loyalty & Encourage Advocacy
  • Recap & Resource

To make sure you would get the most out of this workshop, please preview the HANDOUT in advance.

Facilitated by: Ryan Silvestre, Senior Business Consultant at the New Jersey Small Business Development Center (NJSBDC)

Ryan Silvestre is a Senior Business Consultant at the New Jersey Small Business Development Center (NJSBDC) based out of Rutgers University, under a specialty program that serves businesses state-wide. His primary goal is to assist entrepreneurs to gain greater access to capital.

Mr. Silvestre has almost 20 years of corporate finance experience covering a broad range of transaction types in different industries, including but not limited to, debt / equity raises, recapitalizations, and valuation modeling. He has worked on several middle-market merger & acquisition and leveraged buyout deals. In the past 13 years with the SBDC, he has helped hundreds of small businesses raise over $50MM in working capital, equipment, start-up, and commercial real estate loans using both conventional and SBA products.

Prior to joining the SBDC, Mr. Silvestre was an Investment Banker and Business Development Officer with a boutique commercial finance firm owned by Morgan Stanley on Wall Street. He was responsible for establishing new national relationships, using their AR Facilities, ABL, and equity services. He also worked closely with senior C-level executives in his firm to create analytical research reports and contribute to the development of the marketing plan for the company.

Outside of the SBDC, Mr. Silvestre currently owns and operates his own businesses, allowing him to gain additional perspective to economic climates, as an entrepreneur himself.

Speakers

Ryan Silvestre
Sr. Business Consultant New Jersey Small Business Development Center

Ryan Silvestre

Sr. Business Consultant
New Jersey Small Business Development Center

Ryan Silvestre is a Senior Business Consultant at the New Jersey Small Business Development Center (NJSBDC) based out of Rutgers University, under a specialty program that serves businesses state-wide. His primary goal is to assist entrepreneurs to gain greater access to capital.

Mr. Silvestre has almost 20 years of corporate finance experience covering a broad range of transaction types in different industries, including but not limited to, debt / equity raises, recapitalizations, and valuation modeling. He has worked on several middle-market merger & acquisition and leveraged buyout deals. In the past 13 years with the SBDC, he has helped hundreds of small businesses raise over $50MM in working capital, equipment, start-up, and commercial real estate loans using both conventional and SBA products.

Prior to joining the SBDC, Mr. Silvestre was an Investment Banker and Business Development Officer with a boutique commercial finance firm owned by Morgan Stanley on Wall Street. He was responsible for establishing new national relationships, using their AR Facilities, ABL, and equity services. He also worked closely with senior C-level executives in his firm to create analytical research reports and contribute to the development of the marketing plan for the company.

Outside of the SBDC, Mr. Silvestre currently owns and operates his own businesses, allowing him to gain additional perspective to economic climates, as an entrepreneur himself.

During his college years and after his graduation, he worked with a small business broker where he was responsible for debt and equity placement with a focus on real estate and working capital loans. He also provided basic forensic accounting services to help develop greater efficiencies in the operations of small businesses allowing them to become more bankable. Lastly, he was also responsible for training and managing new sales hires.

Sponsors
Google

Downloads

More events

Virtual 1-on-1 Business Matchmaking Meeting with T-Mobile

USPAACC will set up virtual one-on-one business matchmaking meetings based on the demand for products and services from T-Mobile. If you would like to apply for the meeting opportunities, please complete this form by EOD on Tuesday, September 14, 2021.

Key to Success in Supply Chain Evolution: Environmental Sustainability

Environmental sustainability factors could alter growth projections across industry segments, seriously impacting total return to shareholders. The Supply Chain impact on environmental sustainability is well documented, however, the path to success varies widely.

Reach Customers Online with Google (Part 2)

USPAACC is proud to be partnering with Grow with Google to help our community learn digital analytical skills needed to make the timely business decisions. This event will train individuals on the capabilities of working with Google and their analytics capacities to support your business practices into the future