Launch Your Business with Customer-Focused Marketing (Part 1)

Virtual

As a new entrepreneur, you’ll need more than good products or services to grow your business. It’s also important to have strong customer-focused marketing strategies to reach your audience and turn them into loyal customers.

In this workshop, you will learn how to:

  • Create a compelling brand

  • Define your audience

  • Convert customers

  • Build loyalty and advocacy

Part 1 on August 26
  • Marketing & The Customer Journey
  • Reach Prospects & Create Awareness
  • Engage & Influence Consideration

Part 2 on August 30 (CLICK HERE TO REGISTER FOR PART 2)

  • Convert & Pave The Way to Purchase
  • Sustain Loyalty & Encourage Advocacy
  • Recap & Resource

To make sure you would get the most out of this workshop, please preview the HANDOUT in advance.

Facilitated by: Ryan Silvestre, Senior Business Consultant at the New Jersey Small Business Development Center (NJSBDC)

Ryan Silvestre is a Senior Business Consultant at the New Jersey Small Business Development Center (NJSBDC) based out of Rutgers University, under a specialty program that serves businesses state-wide. His primary goal is to assist entrepreneurs to gain greater access to capital.

Mr. Silvestre has almost 20 years of corporate finance experience covering a broad range of transaction types in different industries, including but not limited to, debt / equity raises, recapitalizations, and valuation modeling. He has worked on several middle-market merger & acquisition and leveraged buyout deals. In the past 13 years with the SBDC, he has helped hundreds of small businesses raise over $50MM in working capital, equipment, start-up, and commercial real estate loans using both conventional and SBA products.

Prior to joining the SBDC, Mr. Silvestre was an Investment Banker and Business Development Officer with a boutique commercial finance firm owned by Morgan Stanley on Wall Street. He was responsible for establishing new national relationships, using their AR Facilities, ABL, and equity services. He also worked closely with senior C-level executives in his firm to create analytical research reports and contribute to the development of the marketing plan for the company.

Outside of the SBDC, Mr. Silvestre currently owns and operates his own businesses, allowing him to gain additional perspective to economic climates, as an entrepreneur himself.


Speakers

Ryan Silvestre
Sr. Business Consultant New Jersey Small Business Development Center

Ryan Silvestre

Sr. Business Consultant
New Jersey Small Business Development Center

Ryan Silvestre is a Senior Business Consultant at the New Jersey Small Business Development Center (NJSBDC) based out of Rutgers University, under a specialty program that serves businesses state-wide. His primary goal is to assist entrepreneurs to gain greater access to capital.

Mr. Silvestre has almost 20 years of corporate finance experience covering a broad range of transaction types in different industries, including but not limited to, debt / equity raises, recapitalizations, and valuation modeling. He has worked on several middle-market merger & acquisition and leveraged buyout deals. In the past 13 years with the SBDC, he has helped hundreds of small businesses raise over $50MM in working capital, equipment, start-up, and commercial real estate loans using both conventional and SBA products.

Prior to joining the SBDC, Mr. Silvestre was an Investment Banker and Business Development Officer with a boutique commercial finance firm owned by Morgan Stanley on Wall Street. He was responsible for establishing new national relationships, using their AR Facilities, ABL, and equity services. He also worked closely with senior C-level executives in his firm to create analytical research reports and contribute to the development of the marketing plan for the company.

Outside of the SBDC, Mr. Silvestre currently owns and operates his own businesses, allowing him to gain additional perspective to economic climates, as an entrepreneur himself.

During his college years and after his graduation, he worked with a small business broker where he was responsible for debt and equity placement with a focus on real estate and working capital loans. He also provided basic forensic accounting services to help develop greater efficiencies in the operations of small businesses allowing them to become more bankable. Lastly, he was also responsible for training and managing new sales hires.

Susan Au Allen
CEO USPAACC

Susan Au Allen

CEO
USPAACC

Sponsors
Google

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