The Importance of Cash Flow in Financial Management

Ranjini Poddar, Co-Founder & President of Artech Information Systems, and Christopher Galang, Diverse Segments Managerat Wells Fargo, joined the webinar to discuss challenges and opportunities for business owners in managing cash flows.

Since 1999, Ranjini Poddar has led Artech Information Systems. In this short period, the firm has grown from$6 million to$350 million. Her company provides workforce solutions to Fortune 500 companies and government partnersfocused primarily in the IT and engineering fields.

During the webinar, Ranjini told Artech’s story and also provided advice on managing cash flows for small businesses and fast growing businesses. As she explained, cash flow plans are educated guesses/glimpses into the future. It’s critical for a business to use projections to take cash positions, record inflows and project out where you will expend your cash flows. The most important expenditure being payroll.

If you encounter a problem, address it as early as possible. It’s important to develop long term banking relationships and work with global banks that understand differences in regulations, language and cultures. If bankers can’t help you, talk to your suppliers –they want to see you succeed. Every business has peaks and valleys, that’s why it’s important to do projections.

Christopher Galangfrom Wells Fargo talked to the participants about the work Wells Fargo has been doing over the past year to try and figure out what the concerns are from a banker’s perspective as well as a business owner’s perspective when it comes to cash flow. A common definition of managing business cash flow entails maximizing the efficiency of moving money in and out of a business, and creating safeguards to ensure that cash flow remains positive.

No matter what business you have, you can boil it down to four areas. Making payments, receiving payments, evaluating credit choices andplanning proactively. If you are talking with your banker about thesefour things, then you have a strong plan in place to address any shortfalls that you may encounter managing business cash flow. Developing a businessplan should be a top priority in working with bankers, and WellsFargoworks.comis a great resource to get started. They have a business plan center, business credit center, and articles and videos on cash flow.


Christopher Galang
Small Business Diverse Segments Manager Wells Fargo
Ranjini Poddar
Co-Founder & President Artech Information Systems