How to do Business with Google and AT&T

Google’s mission is to organize the world’s information and make it universally accessible and useful. Two trillion searches are done on Google every year and the company’s revenue is around $90 billion per year. They operate in a hybrid model, which means everyone is a buyer. Google buys a variety of different things to help they to continue to grow and innovate, including, but not limited to legal services, food & beverage, furniture, construction, and electronic components. Most of their purchasing includes data center components and construction.

Google’s supplier diversity program was launched three years ago and they were the first tech company to do so. Their diversity strategy includes hiring more diverse googlers, fostering a fair and inclusive google, expand the pool of technologists, and bridge the digital divide.The way theymanage these programs is through their Small Business Supplier Diversity Program, Tuck Digital Excellence Program, and the Accelerate with Google Events and Digital Coaches Program.

Google believes in their Supplier Diversity Program for many reasons including the fact that they rely on small and diverse businesses to grow and innovate; they want to connect to more minority-, women-, veteran-, and LGBT-owned small businesses to opportunities within Google; and they care about help small and underrepresented businesses grow. The process is comprised on 3 steps: apply at; access our benefits; and connect with Google. The qualifications include based in the U.S, less than $15 million annual revenue, and fewer than 50 full-time employees.

Similar to Google, AT&T also has a Global Supplier Diversity Program, however, their program has been around for 50 years and they consider themselves the pioneers of supplier diversity. AT&T strives for diversity because of betterbusiness solutions, community impact, customer loyalty, and brand enhancement. Their four categories of diverse suppliers include Minority Business Enterprise; Woman Business Enterprise; Service Disabled-Veteran Business Enterprise; and Lesbian, Gay, Bi-Sexual, and Transgender Enterprise. In 2016, AT&T spent $14.2 billion with diverse suppliers.

AT&T’s Global Supplier Diversity Program has two tiers. The first tier is Tier 1-Direct. Under Tier 1, AT&T Global Supplier Diversity Program is an initiative that connects certified diversity-owned businesses with opportunities to provide products and services to AT&T around the globe. Under Tier 2-Prime Supplier Program, AT&T also encourages subcontracting opportunities for diversity owned businesses by contractually requiring supplier diversity participation from the Prime Suppliers. AT&T other supplier diversity programs include executive scholarships, business growth acceleration program, and prime supplier program. The Supplier Diversity Team consists of primes supplier managers, channel managers, diversity sourcing managers, and stakeholder managers.


Joan-Carles R. Brugué
Global Supplier Diversity AT&T
Adrianna Samaniego
Global Supplier Diversity Manager, Business Inclusion Google