BLS: Social Influence: The Power of Online Presence
- July 16, 2019
- 2:00 pm - 3:00 pm EDT
Every day, billions of consumers all around the world use the internet and social media for hours at a time, many of them specifically researching and searching for products and services to buy. Global use of these platforms are still growing, with the use of social media growing at the fastest rate. How can you take this ever-growing market and convert it into an opportunity to grow your business? Entrepreneur and analyst Jeremiah Owyang and entrepreneur and marketing expert R. Steve Estrellado join our webinar series to discuss the importance of Social Influence and maintaining a strong online presence to growing your business in the age of social media.
- Jeremiah Owyang, founder of Catalyst Companies
In addition to being the founder of Catalyst Companies, Jeremiah Owyang is a founding partner at Kaleido Insights and an industry analyst and specialist on Web Marketing and Strategy. Jeremiah helps corporations connect with customers using web technologies by researching the way disruptive technologies are changing the customer relationship, by speaking at many conferences and events and by serving as a frequent source for the media. Jeremiah has published numerous research reports focused on social business and the collaborative economy, focusing on topics like how products, services, and markets have changed with the collaborative economy; how businesses manage complex, scaled social media programs; and the career path of the new social strategist.
- R. Steve Estrellado, Managing Partner of Estro Digital Communications
Mr. Estrellado graduated Bergen Catholic High School in 1996 and attained a degree in Marketing at Rutgers Business School in 2000. In 2005, Steve with his brother, Christian, created their first agency in experiential marketing and music entertainment. Now, as a seasoned entrepreneur, he likes to help Founders raise capital, build their business, and market and sell their products online.