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BLS: Using Technologies to Enable Customer Success

  • October 25, 2018
  • 2:00 pm - 3:00 pm
  • GoToWebinar

Every day and every minute, technologies are being developed with the intention of increasing customer satisfaction. According to Salesforce, 75 percent of consumers expect a consistent experience wherever they shop and 87 percent of consumers think brands need to do more to provide a smooth experience.

Artificial intelligence can provide companies with the insight into a buyer’s journey to answer that impossible question: “why this and not that”? Bloomingdale’s, for example, uses website tracking technology to determine a customer’s experience when searching for a product. Bloomingdale’s calculates the clicks, how long a customer looked at a product, and how accurate sections such as “You May Also Like…” are, just to name a few.

Furthermore, IoT gathers crucial information and can give insight how consumers use the internet to search for products and even the type of experience they wish to have. Companies can utilize artificial intelligence to learn about their customers, which the marketing team can use to create messages that are targeted towards each customer, thus improving customer satisfaction.

During this Business Leadership Series, hear from Faraz Iqbal, COO of Naranga, and Jim Iyoob, CCO of Etech Global Services, on how your company can improve and further develop customer satisfaction with the use of technology.


  • Faraz Iqbal, Chief Operating Officer, Naranga
  • Jim Iyoob, Chief Customer Officer, Etech Global Services


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