ENJOY great bites and drinks and CONNECT with USPAACC leadership, successful business and community leaders, visionaries, and industry disruptors. Be inspired at this can't-miss event!Read More
BLS: Using Technologies to Enable Customer Success
- October 25, 2018
- 2:00 pm - 3:00 pm
Every day and every minute, technologies are being developed with the intention of increasing customer satisfaction. According to Salesforce, 75 percent of consumers expect a consistent experience wherever they shop and 87 percent of consumers think brands need to do more to provide a smooth experience.
Artificial intelligence can provide companies with the insight into a buyer’s journey to answer that impossible question: “why this and not that”? Bloomingdale’s, for example, uses website tracking technology to determine a customer’s experience when searching for a product. Bloomingdale’s calculates the clicks, how long a customer looked at a product, and how accurate sections such as “You May Also Like…” are, just to name a few.
Furthermore, IoT gathers crucial information and can give insight how consumers use the internet to search for products and even the type of experience they wish to have. Companies can utilize artificial intelligence to learn about their customers, which the marketing team can use to create messages that are targeted towards each customer, thus improving customer satisfaction.
During this Business Leadership Series, hear from Faraz Iqbal, COO of Naranga, on how your company can improve and further develop customer satisfaction with the use of technology.
- Faraz Iqbal, Chief Operating Officer, Naranga
You are cordially invited to join the USPAACC Southeast as we celebrate our 2nd Annual DiA Awards Gala - a black-tie event at the Georgia Aquarium. This will be an evening dedicated to recognizing small businesses and the contributions they've made within our community. We will also award scholarships to five deserving and bright students.Read More
USPAACC-Northeast Region’s annual Inspirational Asian American Leadership Awards Dinner and Holiday Party will be held on December 4th at the Crowne Plaza Times Square Manhattan in New York City. We are proud to once again have Wells Fargo as our Diamond Sponsor and welcome JP Morgan Chase as our Platinum Sponsor.Read More