BLS - Artificial Intelligence (AI) & Opportunities for Small Businesses
According to Stanford University, artificial intelligence (AI) is the science and engineering of making intelligent computer programs. The programs are designed to work and react like humans. AI can be beneficial for small businesses because of its relative affordability as it becomes more common.
Small businesses can use AI in a variety of ways including customer service, marketing, competitive intelligence, and data analysis. In terms of customer service, AI can suggest or automate answers which can help to free up support agents’ time for dealing with issues which require human engagement. The use of AI in customer service can help small businesses to reduce average handling time and increase employee productivity and customer satisfaction.
Secondly, small businesses can use AI with their marketing operations to post marketing messages across multiple channels and to track customer engagement. In addition, small businesses can utilize AI to track competitors across various channels to identify price changes, PR activities etc. Lastly, AI can be used to analyze and gather the data of the small business.
Join this webinar to hear from industry experts on how AI can help your small business.